A member of the Labour Party is taking legal action against a technology company owned by Elon Musk, alleging that she was targeted by an AI tool that created fake images of her in a bikini. Jess Asato, the MP for Lowestoft, was critical of the chatbot Grok, which was being used to generate sexualized images of women and children. Online users manipulated her photos using the tool operated by xAI, resulting in the creation of a deepfake image of her in a bikini and a video depicting a disturbing scenario.
Ms. Asato emphasized the broader implications of such technology, citing cases where women’s images were used to produce deepfake pornography and even to place individuals in inappropriate settings like Auschwitz. She expressed her outrage and frustration at the lack of responsibility shown by Elon Musk regarding the misuse of the Grok tool. Ms. Asato has taken legal action against xAI, aiming to hold the company accountable for the harmful effects of their technology on individuals.
The AI-generated images of Ms. Asato were only removed after legal intervention, prompting her to advocate for others who may not have the means to pursue similar actions. She highlighted the urgent need for safeguards to protect women and children from the misuse of AI technologies. The lawsuit filed by Ms. Asato at the High Court targets the design of the Grok chatbot, with xAI named as the defendant. If successful, this case could establish a precedent for the accountability of AI system designs.
Ravi Naik, the lawyer representing Ms. Asato, emphasized the importance of seeking legal remedies for abuses facilitated by artificial intelligence. He stressed the need for proactive safety measures in the development of AI systems to prevent harm to individuals. The Grok scandal, which sparked global outrage, brought attention to the issue of sexualized deepfakes proliferating on platforms associated with Musk’s companies.
Government officials, including Keir Starmer and Liz Kendall, condemned the actions of Grok and X, calling them “disgusting” and “shameful.” Measures were taken to address the creation of non-consensual intimate images, with commitments from X to comply with UK laws. The incident also prompted discussions on the concept of consent in the digital realm and the responsibilities of technology companies in safeguarding user rights and privacy.

