As the 2026 FIFA World Cup draws near, EE is slashing prices on smart TVs, enabling soccer enthusiasts to enhance their viewing experience before the tournament kicks off on June 11. In addition to the discounted TVs, customers have the opportunity to win tickets to a Home Nations match by purchasing any TV from EE’s website before the World Cup concludes on July 19.
The chance to win a pair of tickets to a Home Nations football game in the UK is up for grabs for customers who make a TV purchase during the promotional period. Ten pairs of tickets are available for winners to choose a game supporting England, Scotland, Wales, or Northern Ireland. It’s important to note that the tickets are not for this year’s World Cup but for games scheduled between September and December.
Aside from the ticket giveaway, customers can enjoy discounts of up to £500 on TVs from renowned brands such as Samsung, Sony, LG, and Hisense. The most attractive deals are on premium models like the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV, priced at £1,999 from £2,499, offering top-notch image quality and a 75” screen, along with up to 20% Cashback from Samsung.
For those looking for more budget-friendly options, the Hisense A7QTUK QLED AI Smart TV starts at £309, boasting ‘true-to-life’ visuals with QLED Color technology and an AI 4K Upscaler for enhancing classic content to modern 4K quality. EE’s Summer of Sport offer also includes complimentary tickets to a football match of choice from England, Wales, Scotland, or Northern Ireland between September and December 2026 for customers who purchase a smart TV by July 19, many of which feature discounts of up to £500.
Moreover, the sale features Samsung’s Crystal UHD U8020F 4K Smart TV starting at £229, known for its ‘enhanced’ 4K visuals and ‘vibrant’ audio with the Crystal Processor, ensuring optimal image quality in 4K UHD resolution. Amazon has introduced the Ember Artline, a new addition to the Fire TV range, currently available at a discount of up to £270, designed to mimic framed artwork.
If you are contemplating which TV to choose for EE’s Home Nations tickets competition, the Hisense A7QTUK model has garnered high praises on the brand’s website, boasting a 4.7-star rating from nearly 300 reviews. Customers laud its crisp picture quality, clear sound, and ease of setup, with some mentioning the exceptional built-in subwoofer for powerful bass.