Parents are being cautioned about potentially dangerous baby products available for sale on various popular online platforms. A study by Which? identified 150 items that are believed to pose safety risks, including potential suffocation, choking, and overheating hazards for babies. These products, such as self-feeding items, baby sleep pillows, and baby sleeping bags, were found on platforms like Alibaba, AliExpress, Amazon, eBay, Etsy, OnBuy, TikTok Shop, and Wish.
The Office for Product Safety and Standards (OPSS) issued a safety alert in 2022 specifically regarding self-feeding products, warning about the serious risk of choking or aspiration pneumonia they present. Despite OPSS recommendations to remove such products, Which? discovered 54 baby self-feeders still available for purchase.
Baby sleep pillows have been associated with infant deaths in the UK and abroad, with a separate safety alert from OPSS in 2025 highlighting their unsuitability for infants under 12 months due to suffocation and overheating concerns. Which? identified 37 pillows marketed for infants under 12 months, many described as “newborn” or “infant” products.
Furthermore, researchers at Which? flagged 59 baby sleeping bags as potentially unsafe due to suffocation risks. These sleeping bags may have hoods that could cover a baby’s face or lack adequate arm holes, posing a hazard for sleeping infants.
Sue Davies, Head of Consumer Protection Policy at Which?, expressed concern over the availability of these hazardous products on online platforms. She emphasized the need for stricter regulations and enforcement to ensure the safety of products sold by third-party sellers on these platforms. Davies called on the government to use its new powers to update product safety laws and hold online marketplaces accountable for product safety.
Various online platforms responded to the findings, with Alibaba.com, AliExpress, Amazon, eBay, Etsy, OnBuy, TikTok Shop taking actions to remove the flagged products and enhance their monitoring processes to prevent similar listings in the future. Wish, however, did not provide a response to Which?’s inquiry.
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