A quick browse through social media reveals the troubling level of sexism Emma Hayes encounters whenever she appears on television. During England’s World Cup match against Croatia, Hayes, a renowned coach, was featured on screen, exposing her to a wider audience and unfortunately, increased negativity. Although not part of the main punditry team, Hayes provided brief analysis during the hydration breaks, a feature in this tournament held in potentially risky conditions. Despite the game being played in a well-controlled environment, the breaks were still observed.
While some broadcasters opt for traditional commentary, ITV took a more innovative approach by incorporating Hayes, a respected female coach, to offer insights. Hayes faced the challenge of explaining complex tactical concepts in a limited time frame, which may not appeal to all viewers but is valuable for those interested in a deeper understanding of the game. Despite her expertise, the visual aids provided to Hayes, like a chalkboard, were deemed outdated and confusing by some viewers.
ITV’s decision to invest in an elaborate studio and hire unconventional pundits has left Hayes vulnerable to unfair criticism due to inadequate tools. Join our WhatsApp community for daily Mirror Football updates and exclusive offers. Feel free to leave the community at any time.