Nigel Farage is encountering a potential challenge as Reform faces off against a more extreme right-wing party, bolstered by backing from Elon Musk.
Restore Britain, founded by wealthy individual Rupert Lowe, is posing a threat to Reform by vowing to “reverse mass immigration” and implementing harsh measures such as housing asylum seekers in tents, potentially swaying Reform’s voter base.
Lowe, previously a Reform MP for Great Yarmouth, is now at odds with his former party after facing suspension in March 2025 due to accusations of aggressive behavior and intimidation.
The new party, Restore Britain, advocates for extreme policies like mass deportations, eliminating the asylum system, scrapping inheritance tax, foreign aid, and diverting funds from diversity programs to support the armed forces. Additionally, they aim to reinforce Christian teachings, ban the burqa, and hold a referendum on reinstating the death penalty.
Despite being a relatively small entity with limited grassroots support, Restore Britain could complicate matters for Farage in the upcoming Makerfield by-election. Andy Burnham, Greater Manchester Mayor, stands as a key opponent for Reform, aiming to make a comeback to Westminster and potentially challenge for leadership within the Labour party.
In response to the rise of Restore Britain, Farage has emphasized the importance of supporting Reform, labeling the competition a “two-horse race” to dissuade his supporters from backing the new party.
Experts suggest that the emergence of Restore Britain may impact Reform’s voter share, particularly in areas where the two parties are closely contested. The influence of figures like Elon Musk and Rupert Lowe’s substantial social media following has amplified Restore’s reach and online presence.
Analysts point out that the growth of Restore poses a dilemma for Reform, potentially leading to significant seat losses if the trend extends beyond Makerfield. The party’s success hinges on retaining wavering voters who may be swayed by Restore’s more extreme stance.
MPs canvassing in the region have noted the unexpected traction of Restore among voters, with reports of the party gaining attention during local elections, despite not fielding candidates in certain areas. While Reform downplays the threat posed by Restore, they acknowledge the sizable campaigning efforts of the new party, indicating a tough battle for the marginal seat.
The outcome of the Makerfield by-election remains uncertain, with Lowe’s departure from Reform adding an element of unpredictability to the contest.