Families are being encouraged to support British fish to help sustain the country’s fish and chip shops. The rising prices of cod and haddock, which are key ingredients in traditional fish and chips, are creating challenges for shop owners. Approximately 1,500 fish and chip shops have shut down in the last three years, raising concerns that many more could follow suit.
To shield takeaways from the uncertainties of importing fish, as most cod and haddock are sourced from Norway and Iceland, industry leaders are advocating for the inclusion of “Britfish” on menus. Species caught in the UK, such as hake, coley, monkfish, rock salmon, and sea bass, are suggested alternatives. These options have become more appealing as the cost of cod has surged by 200% in the past two years. This call to action coincided with National Fish and Chip Day.
Ryan Harrison, the proprietor of Harrison’s fish and chip shop in Oxford, highlights the availability of Cornish rock salmon priced at £10.95, only a pound more than cod. Offering a variety of battered UK-caught species on their menu has proven to be a strategic move for their business, catering to a diverse customer base and ensuring a broader range of fish choices at different price points.
John Molnar, who operates four shops in Nottingham, notes the evolving tastes of UK consumers and the growing interest in trying new options like Brixham monkfish goujons and baked hake. Embracing “Britfish” has led to innovative dishes like seafood-loaded fries to cater to changing preferences, especially among younger customers.
Gavin O’Donnell from Discover Seafood emphasizes the potential benefits of promoting UK-caught seafood, citing opportunities to boost the domestic fishing industry and enhance food sustainability. By shifting towards more locally sourced fish, there is a chance to support British fishermen and coastal communities while aligning with national food strategies focused on promoting homegrown produce.
Andrew Crook, president of the National Federation of Fish Friers, underscores the importance of collaboration in promoting British fish. While imported fish will remain essential, leveraging domestic catches can help address supply challenges and benefit both fish and chip shop owners and the UK fishing sector, along with coastal communities.