Sky is set to launch a new feature called Real Time, designed to reduce streaming delays for millions of Sky users just in time for the upcoming World Cup. The upgrade aims to minimize the frustrating lag experienced by sports fans when watching live events on platforms like BBC iPlayer and ITVX, which can be up to 40 seconds behind traditional broadcasts. With Real Time activated, Sky promises a more immediate viewing experience for its customers.
Initially introduced for Premier League matches in 2024, the lower-latency streaming technology is now expanding to include BBC and ITV coverage, making it available for major events like the World Cup. According to Sky, this feature will bring live sports closer to the moment by bridging the gap between live action and what viewers see on their screens.
To enable Real Time, viewers can opt-in during supported live sports broadcasts on Sky Glass and Sky Stream devices by selecting the Real Time option on the screen or through dedicated channels such as BBC One HD RT, ITV1 HD RT, and ITV4 HD RT. This update is crucial for Sky’s streaming future as it transitions away from the satellite-based Sky Q platform to broadband-operated services like Sky Glass and Sky Stream, offering user-friendly features and seamless integration with popular streaming platforms like Netflix, Apple TV+, and Disney+.
As Sky focuses on internet-delivered television and enhanced streaming experiences, Sky Glass and Sky Stream remain central to the company’s strategy, providing customers with a modern and convenient viewing experience.