A major fire erupted at the main facility of an art production company in Bracknell, leading to the evacuation of residents in the vicinity. The incident at Daler-Rowney on Peacock Lane prompted a swift response from the Royal Berkshire Fire and Rescue Service around 3pm today.
Authorities have advised people to steer clear of the area as emergency services work to contain the situation. Thames Valley Police have established an evacuation point at Waitrose on Doncastle Road for those displaced to gather.
The local police are conducting a systematic evacuation of the neighborhood, notifying residents personally, as per reports from the BBC. Firefighters are currently on-site at the Daler-Rowney headquarters on Peacock Lane, tackling the substantial blaze.
Royal Berkshire Fire and Rescue Service released a statement mentioning the industrial fire incident and cautioning people to avoid the area. They also advised residents nearby to keep their windows and doors shut as a safety measure during the ongoing operation.