Australian beef is now available in Canadian grocery stores at significantly lower prices compared to Canadian beef.
Concerns have been raised by some producers about their products being undercut, while some consumers are pleased to have a more affordable option.
According to Tyler Fulton, the president of the Canadian Cattle Association, Australian beef has been a choice for consumers for several years.
He mentioned that there has been a recent increase in consumer awareness regarding this option, especially with steak-type cuts.
Fulton explained to CBC Saskatchewan that various factors contribute to the price gap between Australian and Canadian beef.
He highlighted that the Australian production model involves a grass-based system with a short grain feeding period at the end, resulting in a leaner product with less marbling compared to Canadian beef, which is more preferred in Canada.
Another significant factor, Fulton noted, is that retailers often use a ‘loss leader’ strategy.
Since the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) came into effect in 2018, Australia has gained increased access to the Canadian beef market.
Fulton mentioned that this agreement also benefits Canada by providing preferential access to markets in Japan and Vietnam.
He stated, “While we would prefer Canadian beef, there is a specific purpose for importing beef, filling a temporary supply gap. Canadian beef producers are not overly concerned about Australian beef quality, as it does not match the standards of Canadian beef.”
CBC News interviewed shoppers at the Loblaws-owned Real Canadian Superstore and Independent Grocer in Regina to gather consumer perspectives.
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