Aldi has once again emerged as the most budget-friendly supermarket in the latest monthly price comparison conducted by Which?. In May, a shopping list consisting of 95 items had an average cost of £168.30 at Aldi, merely £2.28 lower than Lidl’s pricing, which stood at £170.58 with Lidl Plus or £170.66 without it.
Following Aldi and Lidl, Asda secured the fourth spot with a total of £192.58, while Tesco, with a Clubcard, came next at £196.88. Morrisons averaged at £197.50, and Sainsbury’s, with Nectar, totaled £198.79. Without a Clubcard, Tesco priced at £202.27, and Sainsbury’s, without Nectar, at £206.18. Waitrose retained its position as the most expensive supermarket, with a total of £235.49, surpassing Aldi by 40% or £67.19.
In recent news, Waitrose announced a £20 million price reduction on essential everyday items. Ocado ranked as the second most expensive at £217.86. Which? regularly monitors prices of various grocery items at eight major supermarkets throughout the year through an independent price comparison website.
The consumer organization calculates the average price of each item across the month for each supermarket and then computes the overall average price for the store. The shopping list of 95 items includes both branded and own-brand products such as Cathedral City, Birds Eye, and Hovis. The analysis considers special offer prices and loyalty prices but excludes multibuys. Which? maintains confidentiality by not disclosing the full product list to retailers.
The latest pricing analysis underscores the potential savings consumers can make on their grocery bills based on where they choose to shop. Reena Sewraz, Which? Retail Editor, emphasized the importance of consistent low prices without complicated loyalty schemes. Aldi and Lidl have consistently provided excellent value, leading the way in affordable everyday shopping. Making a simple switch in where you shop can result in significant savings, with the wrong choice potentially costing up to 40% more for similar essential items.