Samsung has introduced a more cost-effective Galaxy smartphone, offering a special launch deal at a low daily rate. The company aims to bring “smart innovation and top-tier mobile experiences” to a wider audience through the newly launched Samsung Galaxy A37.
This affordable device provides advanced functionalities at a fraction of the cost compared to the flagship Galaxy S series. It includes AI-powered technology, a triple-lens camera, and a robust Octa-core processor. The Samsung Galaxy A37 follows the recent addition of the Galaxy A27 5G to Samsung’s budget-friendly lineup.
Mobiles.co.uk has unveiled multiple double data offers, starting from £14.99 per month for the 256GB model. Standout options include 500GB for £19.99 with £9 upfront or 100GB for £14.99 per month with £79 upfront, translating to about 48p per day.
The offers are based on 24-month contracts with iD Mobile, featuring unlimited UK minutes and texts, as well as roaming in 50 destinations. It is noted that plan prices will increase during the minimum term, with a £14.99 plan rising to £16.79 from April 2027 and £18.59 from April 2028.
Sky Mobile has also launched a competing offer for the Samsung Galaxy A37 at £15 per month with £12 upfront. While this offer is cheaper than Mobiles.co.uk, it spans 36 months and provides a smaller 100MB data allowance.
Customers at Mobiles.co.uk can acquire the new Samsung Galaxy A37 for the equivalent of 48p per day. Amazon offers the 128GB and 256GB models for £349 (originally £399) and £399 (originally £459) respectively. The Galaxy A37 features a 6.7″ Super AMOLED display, a slim design, and comes in four color options.
Equipped with a long-lasting battery, the Galaxy A37 boasts a two-day battery life on a single charge, along with an IP68 water-resistance rating and a ‘advanced’ 50MP AI-enhanced camera optimized for nighttime photography. The device also includes innovative features like Google Circle to Search and Object Eraser. Samsung pledges to provide security updates for up to six generations of Android updates and up to six years of Security and Maintenance releases for the Galaxy A37.
While no reviews are available at Mobiles.co.uk, the Samsung website shows an impressive 4.8-star rating for the Galaxy A37, with customers praising it as the ‘best budget phone on the market’. Users have highlighted the fantastic camera quality, smooth display, and overall performance for the price.
Although one user mentioned that low-light photos could be improved, the majority of reviews praise the device for its value and performance. In particular, the camera’s nightography mode, bright display, and fast charging were highlighted as standout features that cater to users who enjoy capturing photos and memories.
The Samsung Galaxy A37 is receiving positive feedback for its impressive features and affordability. Users are appreciating its camera capabilities, display quality, and overall performance, making it a compelling option in the budget smartphone market.

