Cybercriminals are on the prowl during this week’s Prime Day sales, looking to exploit unsuspecting shoppers with fake offers, phishing emails, and bogus websites. Experts are cautioning that scammers thrive in the high-pressure shopping atmosphere that Prime Day creates.
Recent findings by Check Point’s security team reveal a concerning trend of 6,843 new Amazon-related web domains registered globally between December 2025 and last month. The month of April witnessed a significant spike, with a staggering 1,446 new domains emerging in that period.
Of particular worry is the timing of these domain registrations in April, as it allows attackers to mature their malicious websites, making them appear more authentic and evade detection leading up to Prime Day.
While most domains are safe, Check Point discovered that approximately one in every 11 new Amazon-themed domains is either malicious or suspicious in nature.
According to Check Point, Prime Day scams are successful because they closely mimic regular shopping behavior, utilizing familiar branding, convincing checkout processes, delivery notifications, and time-sensitive offers. The company advises shoppers to be cautious, slow down their buying process, and verify the legitimacy of websites before making any transactions.
To avoid falling victim to fraud during Prime Day, shoppers should scrutinize website URLs for authenticity, watch out for fake pages resembling Amazon, and refrain from clicking on unsolicited links from emails or messages. Additionally, shoppers should be wary of overly cheap deals, refund claims, or urgent expiration alerts, as these are common tactics used by scammers to create pressure and prompt impulsive decisions.
Another red flag to watch for is fake alerts about Prime accounts being suspended. If such messages are received, it is advisable to verify account status directly on Amazon’s official website.
By following these precautions, shoppers can safely navigate Prime Day and enjoy the array of deals and discounts without falling prey to scammers. Prime Day is scheduled from June 23 to June 26, and Express.co.uk will be providing coverage of the event’s major deals and promotions.