Wowcher faced criticism for a promotional email that made a controversial reference to crocodiles following a recent incident involving a child and a crocodile attack. The email, sent out just hours after a three-year-old boy was reportedly thrown into a crocodile enclosure and attacked, featured the subject line: “Snap up these deals faster than a croc can catch a kid.”
The incident at Johnson’s Zoo involved the child being dropped into the enclosure, resulting in injuries. Despite the sensitivity of the situation, Wowcher’s email sparked outrage among recipients who found the wording inappropriate and distasteful. The company issued an apology, acknowledging the mistake and promising to review their marketing processes to prevent such incidents in the future.
Following the incident, police were called to the zoo, where a man was arrested on suspicion of attempted murder. Staff members, including the zoo owner’s family, were praised for their heroic actions in rescuing the child from the crocodile enclosure. Experts commented on the natural behavior of crocodiles in such situations, emphasizing the potential danger posed by these predators.
Witnesses at the zoo described the chaos and shock that ensued after the incident, highlighting the seriousness of the situation. The community expressed sympathy for the child and his family while condemning the actions that led to the dangerous encounter with the crocodile.